Cinemagraphs
It’s Alive… It’s alive!
Getting people’s attention is hard. Fortunately, the human eye is wired to react to movement, so l advocate for the use of subtle motion treatments, cinemagraphs, animation, and highlights! These elements work well to create a connection with fans.
John Wick
This cinemagraph based on John Wick’s key art serves as a hero image in a DirecTV email campaign to get DTV subscribers to order the movie on VOD.
I merged video footage of fire and electric particles with the original creative to bring spark and energy to the visual.
Hot Tub Time Machine 2
To help DirecTV promote Hot Tub Time Machine 2 on VOD ladded a layer of animated elements on the existing flat key art, using footage of actual water splashes and manually animating the floating “number 2” (no pun intended) in the tub.
Marvel Avengers: Age of Ultron
I created this Marvel email campaign cinemagraph using light effects and stroboscopic elements to match the mix of the Avengers’ supernatural and tech-based powers.
Fan engagement was amplified by refreshing the existing flat graphics they know and love.
Jurassic World
I brought the key art to “life” using popular talent and favorite movie moments in a positive way to delight, surprise, and connect with fans.
…It’s not just for the movies!
To affinity and beyond!
As a designer who’s passionate about motion, I love implementing motion elements to the creative to grab the audience’s attention and build an affinity for the message.
House of the Dragon Season 3 Go To Market Deck.
Lighting candles to set the mood for a big client meet? What about dragon fire instead, or at least a seamless loop of floating ambers?