Music Festival in Central Park
One Magical Evening in Manhattan with Vieilles Charrues
Vieilles Charrues Music Festival, a staple of French culture, took over Central Park’s Summer Stage in 2016. I designed the brand identity, dressed up the stage, ano contributed to the social media campaign with multiple creative elements and motion graphics.
Email Campaign.
Animated logo and banner for the email campaign and social media,
the 5K seats sold within 72 hours.
Merch, merch, merch! Pins, Shirts, and tote bags: a trifecta that helped fill the festival’s coffers, as all merch was sold out.
Elevating the logo for the poster.
The poster featured a simplified version of the logo as it became evident to me that a unique color treatment, white over a warm gradient background, would make it more versatile. Leaving the black, red and white logo for collectible merchandising and swag.
Main Act’s Video for Social.
Matthieu Chedid, famous french musician, recorded a short video to promote the festival. I Added his iconic -M- symbol on the big apple using motion tracking.
