NCAA March Madness: Madness After Dark
CBS, TNT, TBS, and truTV brought together talent and advertising partners for a concert that followed the NCAA tournament. I designed the event’s poster and its promotional variants, with Capitol One serving as the main sponsor.
Final Poster
It reimagines the moon cycle as a basketball, using the full‑moon moment to mark when the madness unfolds—just as legends predict. The spark‑pattern backdrop pays homage to Indiana’s state flag, honoring the Hoosier state that hosts this year’s 2026 March Madness.
The Indy Motor Speedway Alt.
My top pick from the unapproved options was the one that leveraged the iconic Indianapolis Motor Speedway.
I created multiple variations of the key art for use across ads, social‑media posts and print.
