Shark Week 35th Anniversary
I developed a clean and regal look for Shark Week’s Anniversary
Go‑to‑market collateral to help the sales team dive into Shark Week with advertising partners.
After reviewing research designs that favor a light, estival vibe—typical for this IP synonymous with summer fun—I chose a more regal final aesthetic to celebrate the milestone anniversary. While the lighter designs did not make it to market, they made such an impression on the teams in the design process that I had to share them here:
