Warner Bros. Discovery’s NEO Product Launch
NEO is Warner Bros. Discovery’s automated marketplace that lets advertisers access its culture‑shaping content. I handled the bulk of its launch, from animating the logo to building the trade‑show campaign and designing the debut party.
NEO’s teaser on social.
To stir up buzz and engagement, I built this mysterious loop which was introduced to Warner Bros. Discovery’s social handles months before the launch.
Trade Campaign
I designed this email with a balanced deliverabilty approach: light static slices at the top while animated sections load below the fold.
Launch Party
I designed the event space environmentals and created collateral concepts for the soirée.
Video loop running the room, showcasing NEO’s logo intertwined with a 3D WBD logo exported from Blender.